Simone Van Breda is a prominent figure in the field of cannabis advocacy and the promotion of more favorable policies in Europe. As President of the Cannabis Retailers Association, her work has been instrumental in addressing challenges and promoting a more informed and progressive view of this constantly evolving industry.
Challenges of cannabis legalization in Europe
One of the main challenges facing the cannabis industry in Europe is the diversity of national regulations and the lack of harmonization at the continental level. Simone highlights the importance of overcoming these barriers to achieve broader and more effective legalization. Her experience as President of the Cannabis Retailers Association has led her to advocate for greater cohesion in cannabis policies across Europe, recognizing Germany's recent step towards legalization as a positive indicator for the continent. Adding a curious fact about this "legalization" is essential.
In the complex scenario of cannabis legalization at the European level, a fundamental challenge arises: the "right to exchange and products, exportation, and importation." It is crucial to understand that the term "legalization" can be misleading in this context, as in Europe, nothing that is not considered legal can be legalized. Instead, it is about regulation. Since 1960, cannabis has faced legal restrictions in Europe, posing significant regulatory challenges to its eventual regulation. For instance, Germany has chosen to regulate cannabis rather than legalize it, marking an important distinction given the nature of agreements between countries in the European Union.
The Dutch experiment provides valuable insight into this dynamic, focusing on research rather than direct legalization. It is essential to understand that the court allows the cultivation of cannabis only for medical or research purposes, as demonstrated by Holigram's participation in the Dutch experiment as a producer.
Impact of cannabis legalization in Germany
Germany's recent legalization of cannabis represents a significant milestone for the European industry. Simone considers this step not only as progress in terms of normalization but also as a positive boost for legalization across the European Union. This measure could pave the way for broader regulation and open up new opportunities for cannabis retailers throughout Europe.
Regarding the future of cannabis legalization in the Netherlands, Simone acknowledges that there is still a long way to go. However, she points out that the current model of separation between the sale and production of cannabis in Dutch coffee shops could change in the future. Her analysis reflects a pragmatic and thoughtful approach to the complexities of cannabis legalization in a European context.
Political influence in promoting favorable cannabis policies
As a political advisor at The Bulldog, Simone has played a crucial role in promoting more favorable policies towards cannabis. Her focus is on effectively communicating the benefits of a regulated and transparent cannabis industry, as well as advocating for constructive dialogue between political actors and the industry. Her work has contributed to debunking misconceptions about cannabis and highlighting its potential as a legitimate and responsible sector.
Under Simone's leadership, the Cannabis Retailers Association has prioritized effective communication with local and national authorities. Through a variety of channels, from conventions to social media, they have sought to influence policies and promote greater understanding of cannabis and its regulation. This strategy has been instrumental in building bridges between the industry and governmental institutions.
Notable experiences in cannabis cultivation projects
As a project leader at the Corporation, Simone has faced challenges and achievements in pursuing cultivation permits within the European Experiment. Her focus on promoting the involvement of small producers and ensuring quality and transparency in the cannabis supply chain reflects her commitment to a sustainable and ethical industry.
On a personal level, Simone recognizes the obstacles she has faced in her cannabis industry journey. However, her determination and passion for the cause have led her to pursue her goals with courage and perseverance. Her future goals include continuing to advocate for cannabis legalization at the European level and contributing to the advancement of more inclusive and progressive policies.
Obstacles in the cannabis industry
One of the main obstacles I have faced in this industry lies in the persistent misconceptions some people have about cannabis, coffee shops, or social clubs.
Simone highlights the apparent mission to educate and convey the right message to those who oppose cannabis. "It is important to understand that we cannot change the need or desire to consume cannabis by people, but we can certainly regulate how they acquire it. Everyone deserves to know what they are buying and under what safety conditions the product is, she explains.
Simone Van Breda emphasizes that one of the main challenges she faces on a personal level is the need to gain the trust of all those involved in the cannabis industry and to achieve benefits for everyone. For her, representing people properly and understanding their needs and concerns is fundamental. She acknowledges that sometimes she repeats to herself the importance of understanding the needs of others to be an effective representative. Therefore, she invites people to communicate with her and provide feedback on how she can improve to meet their needs.
Real Case: The Impact of Cannabis on Quality of Life
Simone Van Breda recounts a personal case that marked her journey: four years ago, her mother passed away from a brain tumor. Simone tells us, my mother had never been to a coffee shop or had contact with cannabis before. Nevertheless, she always respected my work in this field. When I learned of her diagnosis, I organized the use of cannabis oil as part of her therapy, convinced of its potential benefits. However, she rejected the idea due to the stigma associated with cannabis.
Unfortunately, none of the traditional medical treatments worked, and after six months, the tumors reappeared. That was when my mother decided to try cannabis, and I witnessed a remarkable improvement in her quality of life. She started eating better, sleeping properly, and experienced less pain. This personal case illustrates the benefits of medical cannabis and reinforces my commitment to its normalization and access for those in need.
In summary, Simone Van Breda is a visionary leader in the cannabis industry, whose commitment and dedication have significantly contributed to promoting a greater understanding and acceptance of this plant in society. Her work continues to inspire others and pave the way towards a brighter and more progressive future for the cannabis industry in Europe and beyond.